Occupancy Problem? Real Solutions Here.

Childcare Marketing Agency for Australian Early Learning Centres

ChildCare Marketing (CCM) is an Australian marketing agency that works only with early learning centres. From market research to a fully active parent marketing funnel, we give your centre everything it needs to grow enrolments:

  • Market research — understand your local market and competitors
  • Digital presence — a high-converting website, SEO and Google profile
  • Marketing funnel — a fully active parent enquiry-to-enrolment funnel
  • In-House A.I. systems set-up — A.I. systems set up on your own computers, so you stay in control of your website, your parents’ CRM data and every parent interaction — with full A.I.-driven day-to-day support built in

Australia’s Specialist Childcare A.I. Marketing Agency — using advanced A.I. systems at every stage to cost-effectively understand your market and competitors, build your digital presence, create your marketing funnel, and put self-managed A.I. systems directly in your hands

Get your free marketing plan

Solution 1 Market & Competitor Research + Marketing Plan ▶ Solution 2 Build Your Digital Presence ▶ Solution 3 Go To Market — Grow Your Occupancy ▶ Solution 4 In-House A.I. systems

Solving The Childcare Occupancy Problem

Watch how ChildCare Marketing helps centres grow enrolments with a proven A.I. marketing system.

1
Solution 1
Market & Competitor Research + Marketing Plan

Fully understand your market, competitors, and local parent demographics and demand before investing in marketing. Two packages, nine modules — the research, then the plan.

Package 1 · Six Modules
Market & Competitor Research
$49 + GST
  1. Local Competitor Audit
  2. Digital Presence Audit
  3. Competitor SWOT Analysis
  4. Reputation & Reviews Analysis
  5. Fee & Subsidy Benchmarking
  6. Local Demographic & Demand Insights
Package 2 · Three Modules
Marketing Plan
$79 + GST
  1. Gap Analysis & Differentiation Strategy
  2. Digital Strategy Recommendations
  3. Budget Framework & ROI
Go to Market Research
2
Solution 2
Build Your Digital Presence

Build your brand, website, social and digital footprint — the foundation every marketing campaign depends on. The 8 steps of your Digital Presence build.

Step 01
Premium Naming & Tagline Creation
Step 02
Business Name & URL Acquisition
Step 03
CRM, Tour Booking & Sales Process Audit
Step 04
High-Converting Website Design
Step 05
Premium Custom Website Creation
Step 06
Managed WordPress Hosting, Security & Updates
Step 07
Premium Social Media Presence Creation
Step 08
Premium Google Profile Presence Creation
Go to Digital Presence
3
Solution 3
Go To Market — Grow Your Occupancy

Attract, nurture, convert, and retain local families — turning local parents into enrolled advocates. The 5 stages of your Parent Marketing Funnel.

5-Stage Parent Marketing Funnel
  • 1
    Awareness
    SEO / AIO · Google Network Ads · Meta (Facebook & Instagram) Ads · TikTok Ads
  • 2
    Engagement
    CRM · CTA Strategy · Email & SMS Automation · Tour Booking System
  • 3
    Consideration
    Review Generation · Email Nurturing · Trust Assets · Content · Retargeting
  • 4
    Decision
    Objection Handling · Email Conversion · Enrolment · CCS · Waitlist System · Retargeting
  • 5
    Advocacy
    Reviews · Referrals · Social Proof · Sibling Retargeting
Go to Marketing Funnel
4
Solution 4
In-House A.I. Management Systems

Powered by Claude Cowork, set up on your own computers — your team runs day-to-day marketing and admin with A.I., while your website, your parents’ data and every parent interaction stay firmly in your control. Here’s what your team can manage in-house:

Module 01
Website Management
Module 02
HubSpot CRM Management
Module 03
Tour Scheduling
Module 04
Parent Email Responses
Module 05
Data Ownership & Export
Module 06
Documents & Content
Module 07
Local Market Research
Module 08
Reporting & Admin Automation
Module 09
Setup, Training & Support
Talk to Us About In-House A.I.

Childcare marketing guides for your region

Complete 2026 guides to local demand, competitors, advertising and SEO for childcare centres in every part of Australia.

Sydney · Melbourne · Brisbane · Perth · Adelaide · Canberra · Tasmania · Darwin & NT
Regional NSW · Regional Victoria · Regional Queensland · Regional SA · Regional WA

See our work for Global Explorers Early Learning and Niño Early Learning Adventures, or read how to increase childcare occupancy with a 12-month marketing plan.

childcaremarketing.com.au · info@childcaremarketing.com.au · Australia’s Specialist Childcare A.I. Marketing Agency